Sepideh Rabiei

BauDeko

UI Project

Designing a website for selling Turkish interior decoration products in Germany.

About

Website for selling Turkish interior decoration products in Germany.

My Role

  • Logo Design
  • User and competitor research
  • Visual Design
  • High-quality designs and asset creation
  • Usability testing and verification

User Target Group

Buyers of interior decoration products

Problem

​On this site, Turkish products are supposed to be sold in Germany, and the users are both German and Turkish citizens. The main problem was the huge difference in taste and choice between German citizens and Turkish citizens.

Competitive analysis

​Through research, I found that the format of German sales sites is not the same as Turkish in many cases. For example, the font size and visual content of the site, or paying attention to visual beauty, or how to perform the shopping process on the site. I had to design a site that includes both the foreign appeal of Turkish sites and the step-by-step processes of German sites.

Solution

I took help from German sites about the elements and the purchase process because Turkish citizens living in Germany are already used to these processes and symbols.

Sitemap

Style Guide

Part of the final visual design