Sepideh Rabiei

Teklif.app

UI Project

Designing an application for the purpose of sellers and customers communication.

About

An application and dashboard for bulk buying and selling of construction products between suppliers and builders.

My Role

  • Logo Design
  • User and competitor research
  • Visual Design
  • High-quality designs and asset creation
  • Usability testing and verification

Problem

The main problem was the group that was supposed to work with this program. The way they always did with paper or contact, they should do with the app. Doing this process should be understandable for them and easier for them than the previous methods. This application is designed and implemented for the first time in Turkey, for this reason there was no other example for competitive analysis. There are similar examples in other countries that could not be accessed and reviewed due to the closed program system.

Solution

​In the process of designing the whole route, I acted according to the method that is done in the non-digital route, and the process proceeds step by step in the same way. The accessible and understandable user guide was designed with symbols and elements known to the user.

Interview

In order to know the work process, an interview was conducted with the people who do this work, so that I can get to know the process of orders and the process of buying and selling products.

Color Choosing Challenge

​In choosing colors, I first chose conceptual and symbolic business colors based on the principles of color psychology. But at the request of the business owner, blue and yellow colors were used.

Iterations

The first proposed frame

The second proposed frame

The third proposed frame

Part of the final visual design